Meta Ads vs Google Ads in Cyprus: Where Should You Invest in 2024?
Digital Marketing
Introduction
With 78% of Cypriots active on social media and 92% using Google daily, both platforms are viable. But which delivers better ROI?
Performance Comparison
| Metric | Google Ads (Cyprus) | Meta Ads (Cyprus) |
|---|---|---|
| Avg. CPC | €1.20 | €0.45 |
| Conversion Rate | 4.8% | 2.1% |
| Best For | Immediate purchases | Brand awareness |
When Google Ads Win
Searches for “lawyer Nicosia” (high intent)
Hotel bookings in Limassol/Paphos
Case Study: Larnaca car rental increased leads by 140%
When Meta Ads Win
Targeting Cypriot expats in the UK
Fashion brands targeting 18-35yo in Cyprus
Example: Ayia Napa club promo reached 50K locals
Hybrid Strategy
Retarget website visitors with Meta after Google clicks
Use Google Search + Meta Stories combo
Conclusion
For most Cyprus businesses, we recommend starting with Google Ads, then layering Meta after month 3.
Our Cyprus-based team manages €250K+ in annual ad spend for local clients. 📞 Contact us today at gregoris@revo-consulting.com to learn more about our digital marketing services. Let’s grow your business together!
